PURE ITALIAN ENERGY
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Introduction of Itali Coffee

FROM PIONEERS TO RENOWNED  PRODUCERS OF PREMIUM COFFEE

The PITTI CAFFÈ story began in 2005 with a simple idea: to give everyone the coffee they desire while respecting the environment and those that inhabit it. Our singular focus is on delivering the highest quality coffees and ultimate coffee experiences to our consumers' cup after cup.

We compete in both the business-to-consumer and business-to-business segments, allowing consumers to enjoy our highest quality coffees at home or at work and to recreate these perfect coffee moments wherever they may be.


CORPORATE PERFORMANCE

The PITTI CAFFÈ company is an autonomous globally managed business of MOKAEFTI S.p.A  est. 1930. With our corporate headquarters in Milan-Italy, with 2 production plants, one in Italy and one in Switzerland. We are present in more than 30 countries in 4 different continents.

“A bean at the center of everything...”
OUR ROAD MAP FOR SUSTAINABLE GROWTH

Our success is built on 3 Key Growth Drivers:

• Creating the highest quality coffees for our consumers around the world. Our perfect coffees are selected from the top of the world’s green coffee production. Our experts especially roast and blend these coffees to create the widest selection of Coffee Blend varieties to suit every taste. Our passion for perfection is truly reflected in our unsurpassed coffee quality.

• Creating long-lasting business relationships One of the most valuable aspects of the PITTI CAFFÈ brand is the relationship that we have with our partners around the world. Every day we cultivate direct and personal relationships with our partners, allowing us to continually anticipate expectations and evolve to meet them.

• Creating sustainable business growth PITTI CAFFÈ takes a long-term, holistic approach to sustainability. We are committed to ensure sustainability across all operations, from coffee sourcing “Fair Trade” to capsule “Certify Biodegradable in 24 Months”, setting clear targets and seeking to create shared value for the business and for society. Our program provides a framework for partnerships and innovation to drive on-going, sustainable development. For us, is our way of doing business.
UNIQUE COFFEE TASTING EXPERIENCES

Who doesn’t enjoy an espresso or a cappuccino? Words that have always aroused image of Style, Passion, Research and Italian elegance, synonymous with PITTI CAFFÈ.

It takes just a push of a button to make the perfect cup of PITTI CAFFÈ coffee. But the story behind each cup reveals a far longer journey.

A journey that speaks of the passion and expertise that goes into the entire process of creating the highest quality coffee.

At PITTI CAFFÈ we continually challenge ourselves in order to delight our consumers with new coffee experiences. Our experts have composed a wide range of green coffees. Each offers distinct aromas and flavors that cater to individual preferences. Our green beans, originated from Africa (Togo and Ethiopia), Asia (India and Java), and Central and South America (Brazil, Peru, Mexico, Panama and Colombia), allow our experts to create a coffee range that includes 5 different blends for the HO.RE.CA and RETAIL sector.

Our passionate and skilled experts select, blend and roast our coffee with great attention in our production centers in Milan-Italy. Hermetically sealed in 1 Kg bag, 50/60/80 and 100g. sachets for filter coffee, 250g. or 3 Kg metal tin all with aroma valve. Our blends preserve their taste and aroma, delivering a unique sensorial experience, cup after cup.

“PITTI CAFFÈ is not just coffee. It is a genuine experience that combines perfection and pleasure”

TOGETHER WE CAN MAKE THE DIFFERENCE  TO THE ENVIRONMENT

Since 2009 we have continued to make progress in our commitment to sustaining the environment. Together with our partners, we have developed a certified capsule, that decomposes in 24 months. This project allows us to maintain our renowned and appreciated coffee and  tea blends to the same quality standard as those obtained using traditional plastic materials, whilst sustaining the environment.“
SMART, STYLISH AND EASY TO USE PITTI CAFFÈ MACHINES

PITTI CAFFÈ has revolutionized the way people worldwide prepare their coffee with a range of smartly-designed and convenient machines. With the original PITTI CAFFÈ capsule and machine, anyone can make the perfect coffee, cappuccino, and tea, cup after cup just as a skilled barista. Behind this simplicity lies a complex process that PITTI CAFFÈ has mastered in the quest to deliver the highest quality coffee to consumers. At the heart of the PITTI CAFFÈ system is the unique interaction between our coffee capsules and our machines. Integrating advanced technology and function, PITTI CAFFÈ machines manage the exact balance between water temperature, pressure, quantity, and speed. They are specifically designed to enhance the aroma, crema, and flavour of our coffees, creating the perfect cup every time.
PITTI CAFFÈ COFFEE MACHINES  FOR YOUR BUSINESS NEEDS

The perfect combination of design and technology. Elegant, innovative design combined with forward-thinking technology: PITTI CAFFÈ coffee machines are a natural fit for your company. Our full range of coffee machines includes 9 models designed and manufactured in collaboration with our partners.
“PITTI CAFFÈ Highest Quality and Continuous Innovation”
CONTINUOUS INVESTMENT IN INNOVATION  AND DISTINCTIVE DESIGN

Since the launch of our first machine in 2008, PITTI CAFFÈ R&D experts have raised the standard of machine innovation, enhancing performance and offering convenience to consumers. Today, we offer a range of machines based on revolutionary designs that allow our consumers to personalize their coffee experiences. PITTI CAFFÈ machines have been designed to suit all lifestyles. Our Freedom series machine is sleek and compact, perfectly suited for chic urban living or any work place. The new entry CULT, a true jewel of Italian design, technology, and simplicity – the smallest, fastest and smartest machine to date – minimizes time, space, and energy consumption. The Freedom C11 or E11  range allows coffee lovers to indulge in the perfect pairing of coffee and milk savoring the rich creaminess of froth at the touch of a button.
CONTINUOUS INVESTMENT IN RESEARCH  AND TECHNOLOGY

During 2011 PITTI CAFFÈ has invested heavily in coffee machines research and production. Will continue to invest in research and technology in order to remain avant-garde in these times of continual growth and progress. We at PITTI CAFFÈ believe that the key to success is in striving to remain cutting-edge whilst maintaining the highest level of quality products for which we are renowned.

FACTS and FIGURES PITTI CAFFÈ success story is marked by important milestones in the development of the brand. They reflect the MOKAEFTI continuous quest for innovation and pursuit of excellence to delight consumers with ultimate coffee experiences.

1930

MOKAEFTI underwent a radical change from a bankrupt German company it took on a new life under the ownership of an Italian entrepreneur, since then it has continued to go from strength to strength.

1970

Due to continual expansion, MOKAEFTI opened a second factory in Switzerland.

2000

MOKAEFTI acquired a larger factory to accommodate its fast-growing expansion.

2005

PITTI CAFFÈ was launched. Since then people from more than 30 Countries around the world enjoy PITTI coffee.

2007

First capsule/pod machine was launched. The Freedom series.

2008

PITTI CAFFÈ became a member of the Fair Trade organization.

2009

PITTI CAFFÈ launched a revolutionary capsule biodegradable in 24 months. Certified by a British Institute.

2010

The second Freedom was developed and launch.

2012

A new range of coffee machines was launched. Small, sleek and refined the ideal solution to the growing demand for home, hotel and small business.